In practical terms fishcommex.com operates as follows:

A registered seller, through the use of a cell phone or any computer with Internet connection, is able to communicate information about his product to fishcommex. This information is then immediately made available via SMS and email alerts to interested and qualified Buyers, culminating in an open bidding process by both local and international Buyers for the market-ready product. Throughout the bid process fishcommex provides the Seller periodically with the top bids, which the Seller then accepts or declines. For each bid accepted, fishcommex will automatically adjust the Lot quantity to reflect the remaining balance for sale. A Seller is legally bound to any Bid accepted, and can no longer trade in those goods.

Upon acceptance of a Buyers bid, payment is effected by Buyer directly into a fishcommex.com trust account, and held by fishcommex in trust until product verification. This eliminates payment risk for the seller, but also protects the buyer from payment for sub-standard goods. When the goods are verified, and fishcommex is notified, immediate transfer and notification of payment to Seller takes place, and goods are released to Buyer.

All Traders on fishcommex (Buyers, Sellers and Service Providers) are anonymous, but are graded by fishcommex according to market and trading credibility. In addition all Traders are registered with fishcommex, and buyers are checked for credit worthiness, and Sellers monitored for correct product quality and description of product on fishcommex. It is this grading system, which is dynamically adjusted per transaction, which is the hallmark of trust between fishcommex Traders.

fishcommex trading and registration pages subscribe to Thawte security certification.

WCE has developed fishcommex.com to provide fishing industries with an independent, transparent trading tool that traders trust, allowing them to do the best, market-related deal.